Product
The content engine starts before the content.
Trace is built around a simple sequence: find the positioning, mine the proof, generate in your voice, and reject anything that sounds manufactured.
STRATEGY DOC
Trace figures out what you should be known for first.
The onboarding interview becomes a one-page brand strategy: positioning, pillars, contrarian takes, origin story, target audience, outcome goal, voice profile, and cadence.
Personal Brand Strategy
Builder with receipts
WORK MINING
Your actual work becomes the source material.
Commits, docs, uploads, product decisions, weekly reflections, and user signals are mined for story seeds instead of asking you to invent ideas from a blank box.
Source
"I spent 3 hours debugging OAuth. The fix was one trailing slash."
Based on commit to auth-service, March 15, 2026
VOICE FIRST
The check-in feels like a founder debrief, not a form.
Voice is the default mode for AI interviews. The browser captures a live transcript, you can edit it, and Trace treats the corrected transcript like typed input.
Listening
What changed in your product this week?
We rewrote onboarding after three beta users missed the first action. The fix was not shorter copy. It was better sequencing.
ANTI-SLOP
The system refuses the formats builders hate.
Banned patterns are part of the product, not a prompt afterthought. Generic hooks and fake authority get filtered before a draft reaches you.
Refusal list
FOUR FORMATS
One source turns into the formats you actually use.
A single earned story can become a LinkedIn post, Instagram carousel, X thread, and Substack draft while keeping the citation attached.
Start
Start with strategy.
The first useful artifact Trace creates is not a post. It is the lens that makes every post worth writing.
Start with strategy